Cutting-Edge New Sign at Wild Horse Pass Casino Makes a Huge Statement

Christopher Lomahquahu

Gila River Indian News


The Gila River Resorts & Casinos – Wild Horse Pass unveiled a new sign, making it the cornerstone in a series of expansion projects to the thriving property. Team members flipped the switch on the 116-foot tall multimedia sign during a lighting ceremony on April 1. 


The new sign marks the culmination of Wild Horse Pass’s $180 million expansion project, which completed work in January. To conclude the project, the new sign was installed on the south-facing side of the Sunset Tower. 


The large multimedia sign features several visual effects, such as a roulette table, tumbling dice and a slot machine. These and other eye-catching graphics will be displayed on the large sign to help promote the Gila River Resorts & Casinos brand. 


“We are so happy to see everybody out here for this momentous occasion, lighting one of the most captivating signage projects that you will see in all of the state of Arizona,” said Justin Sullivan, Gila River Resorts & Casinos Corporate Director for Marketing. 


“This project took over 1,800 man-hours to install. What [you] are looking at is over 90,000 thousand pounds of signage,” said Sullivan, who explained that the project was completed in partnership with Young Electric Sign Company (YESCO), based in Salt Lake City, Utah. 


“We cannot be prouder to have been involved with this current project. We’ve been partners for a very, very long time,” said Jeffrey Young, YESCO Executive Vice President. The new sign, “has been in the works for the last couple of years. And we know as the sign gets turned on today, it is the capstone to show the world how important [this] resort and casino is to [this] community.”


Kenneth Manuel, CEO for Gila River Resorts & Casinos, recognized the efforts of staff who played a huge role in the expansion, Barney Enos Jr., Executive Director for the Casino Expansion Owners Team and CEOT’s members, and the Community for its backing of the casino project.


 “Today is just a perfect time for us to really cap this project off and light the sign up,” said Manuel. “The leadership of the Gila River Indian Community is so important to all of us at Gila River Resorts & Casinos. Their support and their trust and their belief in what we do on a daily basis. I can tell you from the bottom of my heart, it is truly tremendous.” 


Gov. Stephen Roe Lewis cited the new sign as “next-level digital design,” calling it very reflective of the Community.”


“It reinforces the brand, that we are leaders in gaming and leaders in hospitality,” said Gov. Lewis. “This is going to be our trademark for the property here. I think it sets the standard and speaks for itself by how much of a presence it creates for visitors to the Community.”